Advice, tips and more for retailers...
Choosing the Right Customer Service Channels
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Advice, tips and more for retailers...
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So what is smart retail? And how will it change the future of retail? Some people think that physical stores will disappear over time.
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It makes sense to track customers by email, address books and spreadsheets when your business first started.
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In the past subscription services were reserved for things like newspapers and magazines.
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Set your expectations. Stop yourself and check your expectations before you clock in or even walk in the door. What's your focus on? Will customers be hostile, mean, penny-pinching or is it going to be a fun day to help you help people?
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Everyone has heard of customer loyal programs? Or you may have heard of reward programs
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2018 was a year of growth for many retails and brands accelerated by tax cuts and low unemployment but 2019 is a more precarious year. Many retailers are facing the steepening tariffs because the stock market is in flux. Emerging markets are showing off as they take on a greater share of global growth.
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People say that doing the same thing over and over again is boring, however when it comes to the seasonality of shoppers your sales can change. There are about six shopping seasons retailers look to take advantage of.
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All retailers will know that if there is a holiday your customers will wait until the last minute to buy a gift for Valentine's Day. Every shop will have a last-minute buyer within it, it will be Christmas eve all over again. Normally people wait until the eleventh hour to buy a Valentine's gift and card but all that's on the shelf are cards that don't say the right thing or is damaged because everyone push it a side.
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Profit margins in retail all depend on the juggling around of hundreds and thousands of product lines across outlets. From customer demand patterns and short-term spikes to transport logistics, the effects of weather should be a concern in all aspects of retail.
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It seems to be a running joke now; 'Boxing day sale', 'Bank holiday sale', 'Offers must end this weekend', for furniture companies is now expected. January sales (even though they start on Boxing Day) are no exception. Here are our tips on how to cope with the additional demand on your business.
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Christmas is an action-packed time for retailers across the country, with Britons spending billions on gifts for their loved ones every year. With the increased demand on retailers, failure to prepare properly could mean that the internal operations of your business could be headed for disaster. If you need some tips on preparing for the Christmas rush, read on.
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Having a stock control system is crucial to ensure stock levels are monitored and acted upon accordingly. Whether you're front of house or in the warehouse, stock control keeps your team informed so your customers always leave with what they want.
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High street powerhouse, House of Fraser, recently announced their planned closing of 31 stores. After months of uncertainty, Sports Direct's Mike Ashley has taken hold of the brand in a buyout worth £90m - but what really was the cause for HoF's brand collapse?
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To ensure you provide the best possible customer service, you need to know your product, top to bottom. Make sure yourself, and all of your customer service staff, know the finer details on your services operation or your product. Familiarise yourselves with the most frequently asked questions, and learn how to articulate those answers in a way that will leave the customer informed and satisfied.
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Reward employee performance based on meeting certain goals. A proven motivator for employees is earning a "badge" or even commission for committing to certain tasks. This empowers them and ensures they work harder.
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Retailers all follow the same rule to success; this is the increasing of sales and the reduction of expenses in order to maximize profitability. The goal while the same the way we achieve the milestones can vary.
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Like many small business owners with a retail store you probably spend a lot of resources getting people through your doors. But, what do you do once they're in?
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Black Friday is the yearly promo event that was brought over from the States and introduced to Britain in 2010 by the internet retail company Amazon. It has grown bigger each year since and tends to be predominantly more of an online thing today.
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Black Friday can send customers into a shopping frenzy, over the last few years it has been the biggest shopping day of the calendar year and has had steady growth . If you don't have a shopping strategy you could be left high and dry!
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In order to see the advantages let's just recap on what a POS is: Point of Sale is the place where a retail transaction is carried out.
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If you're a retailer at some point you will hit a slump in sales. All retailers do at some point in their business cycle. So here are a few ways of reversing this and start to see sales rise once more.
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If you are a company that has stock, managing and maintaining your inventory is important in all aspects of the business. Inventory management helps businesses get the success they need to stay ahead of the competition.
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CRM is an acronym that stands for "Customer Relationship Management. This is the term that refers to strategies, practices, and technologies that companies use to analyse and manage customer interactions and data throughout the customer lifecycle.
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If you ask a retailer "what is a point of sale system?"; they probably would tell you "it's the central component of their company, the central hub where everything merges" - in so many words!!
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Electronic Point of Sale or more commonly referred to as "EPOS" is a digital, computerised system used in retail outlets, small shops and restaurants. Look at it as an electronic way of logging what people pay for goods.
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Stock control, also referred to as inventory control essentially keeps track of how much stock you have at any one time, which is perfect for keeping track of all your carpets in your warehouse.
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Stock control and inventory management is good practice for any business. If you're not on top of stock levels, you're potentially setting yourself up for inventory problems and challenges. Stock control management can make or break your company, so bear in mind the following benefits of using a warehouse stock control system and the potential costs of not implementing one.
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The definition of Point of Sale (POS) also known as Point of Purchase is a situation where products and customers both come in to contact. It might be in a product catalogue, in a shop or in a pop up on a computer, whichever it is though, the same rules will apply.
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Planning is an important concept when running a small business so you know what is going to happen in future months.
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It's that time of year again where everyone in a relationship is happy and everyone single is wanting to be in a relationship. Of course, it is Valentine's Day. On 14th February, it is the most loving day of the year so you need to make sure your shop or website is displaying the right message.
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The Chancellor of the Exchequer George Osborne in July 2015 announced that the UK Government will introduce a compulsory minimum wage premium for all staff over 25 years of age, and referred to it as the 'national living wage'.
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It's perhaps the hottest thing to happen in winter but the Black Friday event has completely changed the way we shop and do business in November. Is it all worth it and how long can expect this trend to last? Here's what Retso Studio believe can be learned from Black Friday so far.
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The team behind Retso have put together 4 Tips to get customers in your store! After all, 89% of shoppers have stopped buying from online stores after they've experienced poor customer service.
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Currently there are well over a hundred million people using smartphones around the world. In a technologically driven market brands and products stand to gain monumentally by going mobile in order to reach out to all their prospective customers.
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A good customer retail management system should allow your employees to access customer data quickly, easily and while they're on the move around the shop floor. Although this seems clearly beneficial in terms of accessibility how does it improve and take a role in your business from start to finish?
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Keeping up with the movement of stock is perhaps one of the core responsibilities of retail management. Without knowing what you have, how much will go and how much is coming in, you will easily find yourself out of pocket or losing sales. Always track your inventory to run your business efficiently.
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George Osborne has unveiled his latest budget; his seventh since becoming chancellor. With plenty of cuts to come how does this affect the retail industry?
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There are two bank holidays in May and you should make the most of these by upselling your products as best as you can. Offer deals and promotions to clear stock that isn't moving very well and get people spending in your store. There is a reason why 'would you like fries with that?' makes McDonalds fries sell so well.
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The term omni-channel marketing has been this month's hot topic in the retail industry. It's been thrown about more times than a paper plane with little explanation as to what it is and what it involves.
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Companies use stock control to maintain an appropriate level of materials on hand to meet customer demand. If it's not in stock you can't make a sale! We've summarised the main reasons in having a good stock management system.
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